I was asked to present a TED-style presentation at the Social Media Org 37th Member Meeting, talking about how we empowered influencers to create insane video adventures to help LifeProof's FRE Power case and tell the brand story.
Social Media Org was kind enough to publish the video and my slides, so even if you weren't at the conference, you can watch them here.
We couldn't show video at the conference, or I would have shared this sizzle reel from the campaign. Be warned, it's action packed, with waterfall diving, free-running, base jumping, mountain biking, and sky diving!
And if you'd like to see all of the full videos, check out this playlist on LifeProof's YouTube channel.
I'd love to know how you're using influencers, and videos to build your brand. Leave me a comment below!